CREATING TOUCHPOINTSAUGUST 2023
"Sometimes we feel like sustainability is very far removed from us, and that environmental protection can only have an impact if it’s coming from a larger group. However, when you see these details in your travels, you realize that there are so many ways that you can help. Small actions indeed lead to big changes."
Seraph shares on how everyone can do their part in protecting the planet, no matter how small.
CREATING TOUCHPOINTSAUGUST 2023
"I see EAST Beijing has installed a filtered water tap in-room, which really surprised me, and I love it! It makes me feel a little guilty when I see plastic bottles of water in hotel’s room because I drink a lot of water every day and these used plastic bottles are actually very difficult to degrade."
Vincent explains how your hotel can actually make a huge difference on your habits when you travel - good or bad!
CREATING TOUCHPOINTSAUGUST 2023
"In the process of curating this collaboration, we really considered the journey, thoughts and feelings of the average traveler. For example, when I stay at EAST Beijing I wait in the lobby to check-in, and during this time I may wish for there to be some things to look at and experience. So we've created an experience in the lobby!"
Seraph shares a little behind the thought process of the herbeast collaboration in EAST Beijing, and how putting yourself in the customers’ shoes goes a long way.
CREATING TOUCHPOINTSAUGUST 2023
"There are many sustainable actions that may seem a little bit troublesome now, and many may not understand why we do this, but in the long rum it will make a big impact."
Vincent teaches the audience to see the long run - because sustainability is not just a today or tomorrow task, but one for a long time to come.